
Zapak Digital Entertainment has appointed of Sanjay Vasudeva to head its national ad sales.
Prior to this, Vasudeva was with Times Internet for five years as associate vice president – digital sales. He has a total experience of 20 years with 13 years dedicated to the media and digital space. Prior to Times Internet Limited he was with Navbharat, ABP, GE, Apollo Tyres and Parle.
Vasudeva will overlook the revenue generation function for Zapak and will be responsible for the profits at the national level.
"With his extensive experience in digital sales segment, Sanjay will now lead the team to deliver profitable revenue growth at national level. He is energetic, and has motivated large teams in the past towards excellence. We are confident and happy to have him in our team," said Arun Mehra, chief operating officer, Zapak Digital Entertainment.
Commenting on his appointment, Vasudeva said, "I am delighted to take on the role of national sales head for Zapak. Gaming is an exciting new segment in the digital space which is yet to be tapped to its potential. Zapak’s positioning, market leadership and enthusiasm makes it a very exciting place for me to be in."