Zapak Digital Entertainment has appointed of Sanjay Vasudeva to head its national ad sales.
Prior to this, Vasudeva was with Times Internet for five years as associate vice president – digital sales. He has a total experience of 20 years with 13 years dedicated to the media and digital space. Prior to Times Internet Limited he was with Navbharat, ABP, GE, Apollo Tyres and Parle.
Vasudeva will overlook the revenue generation function for Zapak and will be responsible for the profits at the national level.
"With his extensive experience in digital sales segment, Sanjay will now lead the team to deliver profitable revenue growth at national level. He is energetic, and has motivated large teams in the past towards excellence. We are confident and happy to have him in our team," said Arun Mehra, chief operating officer, Zapak Digital Entertainment.
Commenting on his appointment, Vasudeva said, "I am delighted to take on the role of national sales head for Zapak. Gaming is an exciting new segment in the digital space which is yet to be tapped to its potential. Zapak’s positioning, market leadership and enthusiasm makes it a very exciting place for me to be in."
Sanjay Vasudeva to head national ad sales for Zapak
Zapak Digital Entertainment has appointed of Sanjay Vasudeva to head its national ad sales. Prior to this, Vasudeva was with Times Internet for five years as associate vice president – digital sales. He has a total experience of 20 years with 13 years dedicated to the media and digital space. Prior to Times Internet Limited he was with Navbharat, ABP, GE, Apollo Tyres and Parle. Vasudeva will overlook the revenue generation function for Zapak and will be responsible for the profits at the national level.
Top news, insights and analysis every weekday
Sign up for Campaign Bulletins
Most Read
Just Published
Women comprise 47% of India's online shoppers: ...
75% of Gen X and 73% of women respondents prefer convenience to discounts as the biggest factor drawing them to online shopping, finds a survey conducted by Ipsos.
MTR serves up a steaming bowl of culture and comfort
By fusing motherly love with Karnataka’s Yakshagana folklore, MTR’s latest campaign stirs up nostalgia and regional pride to drive brand love.
AI’s ‘Sputnik moment’: What DeepSeek could mean for ...
DeepSeek has dominated headlines and the discussions over AI for the past week. But what impact will it have on marketing?
The multi-screen juggle: How brands keep up with Gen Z
Today’s consumers seamlessly switch between mobile, CTV, and DOOH. Adtech firms are decoding cross-platform strategies to keep brands relevant everywhere.