arvind saxena
Jun 05, 2013
Volkswagen Polo variant promises 'super’ performance
Watch the ad film created by DDB Mudra here
Jun 14, 2012
Hyundai i10 lends a helping 'hand' to SRK in latest campaign
WATCH the TVC created by Innocean Worldwide here
Jan 11, 2012
Auto Expo 2012: Focus turns towards youth this year
From Mercedes Benz to Maruti Suzuki, brands looked to cater to the youth at the Expo
Jan 06, 2012
Auto Expo 2012: From on-ground to online: Hyundai's mantra
Arvind Saxena, director and board member, marketing and sales, elaborates on Hyundai's digital campaign at the Expo and more
Sep 28, 2011
Live Issue: Why are Indian auto ads using foreign faces?
Shephali Bhatt finds out why hiring foreign male models for Indian automobile commercials has become the in-thing
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