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2 Colgate and Ogilvy on cracking the snacking code in toothpaste marketing

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3 Phyllis Project: Attempting to rewrite the script for women in advertising leadership

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4 Rakesh Thukral succeeds Warren Fernandez as Edelman’s APAC CEO

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5 Skoda India banks on localised marketing to generate mass appeal for Kylaq SUV

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7 An insider’s playbook to PR crisis mitigation

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8 Bisleri’s retro revival targets Gen Z with nostalgia and sustainability

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