b2c marketing

Curating unforgettable brand events—from concept to creation
16 hours ago
Chanda Singh

Curating unforgettable brand events—from concept to creation

By forging deep and meaningful connections, experiential marketing events promise to deliver a lasting impact on a customer's mind, says XP&D’s CEO.

‘We are starting to learn much more from B2C marketing’
Jan 28, 2014
Ayushi Anand

‘We are starting to learn much more from B2C marketing’

Costanza Tedesco, SVP, marketing communications, SAP, says it is important is to have that continually ‘switched on’ audience

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