babita

Sep 12, 2024

Britannia partners with Google Cloud and WPP agencies to launch recipe creation platform

The Britannia BourbonIT platform can modify recipes submitted by users, giving innovative ways to enjoy the sandwich biscuit.

Aug 01, 2024

Boosting employee experience elevates customer satisfaction and revenue: VML India report

The report reveals that superior employee experience boosts revenue by 27% and enhances customer satisfaction.

May 30, 2016

Babita's blog: Hiring the perfect talent

The ad industry needs to redefine the way it thinks about talent, contends the author

Mar 09, 2015

Babita’s blog: Creativity and Commerce

The author distinguishes between creativity for creativity's sake and the one that fulfils a brand's purpose