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Emotional intelligence: Your ticket to high-impact PR
The founder of Madchatter Brand Solutions explains how this acumen empowers PR leaders with effective communication and crisis management capabilities.
Britannia partners with Google Cloud and WPP agencies to launch recipe creation platform
The Britannia BourbonIT platform can modify recipes submitted by users, giving innovative ways to enjoy the sandwich biscuit.
Boosting employee experience elevates customer satisfaction and revenue: VML India report
The report reveals that superior employee experience boosts revenue by 27% and enhances customer satisfaction.
Babita's blog: Hiring the perfect talent
The ad industry needs to redefine the way it thinks about talent, contends the author
Babita’s blog: Creativity and Commerce
The author distinguishes between creativity for creativity's sake and the one that fulfils a brand's purpose
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