bbc advertising

'Loyalty is just as important now': Chris Davies
Nov 02, 2015
Campaign India Team

'Loyalty is just as important now': Chris Davies

The marketing and sales director of BBC Global News says advertisers are increasingly looking at content solutions globally

Media agency models, privacy and talent among key themes at Media360Asia
Feb 08, 2013
David Blecken

Media agency models, privacy and talent among key themes at Media360Asia

Accurately valuing changing media mix, tension between big ideas and procurement-driven savings, talent, real-time marketing, data infrastructure and privacy were discussed.

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