bbh asia pacific
Has branded content lost the plot?
BBH's Asia chairman frets that content marketing is based on a fundamental fallacy about attention, but also sees a potential six-second solution.
Updated: McCann, Lowe and BBDO India bag Golds at Appies 2012
From India, McCann bagged two Golds, while Lowe and BBDO won one each. BBH India, Leo Burnett and Ogilvy & Mather won a Silver each.
BBH Singapore features former Miss India in new British Airways campaign
View the campaign featuring Manisha Kohli here
BBH Asia Pacific teams up with The Mill
BBH Asia Pacific has teamed up with The Mill, to set up a post production offering in the BBH office in Singapore.
BBH promotes John Hadfield to CEO, Asia Pacific
BBH has promoted John Hadfield to the role of CEO, BBH Asia Pacific (Singapore).Hadfield takes on the role after four and a half years as managing director of the office and will report to Group CEO Simon Sherwood. He had previously joined BBH London in 2003 to run the Unilever Personal Care business across Europe, including Lynx/Axe and Impulse. During his tenure as MD, the BBH Asia Pacific business has tripled in size and become one of the most successful agencies in the region.
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