beena koshy
Video: Campaign South Asia AOY 2015: Jury speak
Here's what the jury had to say about the entries this year
Bajaj Electricals aligns with family, salutes the homemaker
Watch the ad film conceptualised by Onads Communications here
Bajaj Fans leaves everyone ‘hakka bakka, pakka' with its new range
Watch the ad film conceptualised by Soho Square
Soho Square bags Bajaj Electricals' creative duties
The account was won following a multi-agency pitch
Morphy Richards inspires a kitchen transformation to showcase looks
Watch the ad film conceived by Touchstone Advertising
Leveraging the legacy of ‘Bajaj’, to inspire trust
The commercial to celebrate the company’s 75 years of operations marks the beginning of many things to come, says Beena Koshy, senior GM and head – advertising and brand development, Bajaj Electricals Limited. Among things that are beginning to brew at the back end are a thrust on online sales, focused expansion into global markets, and more.
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