bfsi

Feb 05, 2025

The CMO’s MO: Sapna Desai urges brands to go digital, but not ditch the human touch

ManipalCigna Health Insurance's CMO describes how the brand is redefining insurance with strategies including AI-powered customer experiences and championing women’s health.

Jan 02, 2025

Creating loyal customers through regional marketing for BFSI brands

Marketing financial services in India’s small towns isn’t about quick wins. Rather, it’s about cultivating long-term relationships, says Godrej Capital’s chief marketing officer.