bluesky

Nov 26, 2024

Can Bluesky disrupt social media marketing in India?

With its user-base growing rapidly, will this decentralised platform shake the dominance of giants like X, while redefining the audience engagement rules for brand advertisers?

Feb 09, 2024

Twitter co-founder's Bluesky Social goes public: What are the benefits and risks for brands?

Intended to be a rival platform to X (formerly Twitter), the Jack Dorsey-funded app is now open to the public, but brands still seem to be taking a wait-and-see approach