bonin bough

Aug 31, 2016

CPG giants won't survive without data, says outgoing Mondelez media boss

In an exit interview with Campaign, Bonin Bough - who is leaving to helm a CNBC series with Lebron James - talks about the biggest challenges facing packaged goods marketers

Aug 17, 2016

Bonin Bough departs Mondelez

The well-known marketer has launched an initiative with CNBC and LeBron James.

Nov 28, 2012

Media360Asia announces speakers: Sameer Singh, Mike Cooper, Steve King, Laura Desmond, Dominic Proctor, Bonin Bough

Campaign Asia-Pacific has named six global leaders who will speak at Media360Asia, an invitation-only conference in Hong Kong in February 2013.