brand collaboration
Sep 20, 2024
65% of consumers want brands to collaborate with vernacular influencers: Survey
Results of a survey by iCubesWire found that this indicates the growing need for a shift towards localised, community-driven marketing by brands in India.
Dec 07, 2023
Entertainment and fashion make for a good marriage: Flipkart's Abhishek Maloo on 'The Archies' collaboration
Flipkart Fashion's senior director, customer, growth, marketing and operations, Abhishek Maloo, shares the thought behind the special collaboration with the upcoming Netflix film, and why he considers fashion as a great equaliser on a platform that believes in democratising fashion
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