brand collaboration
G-Shock collaborates with Almost Gods to rewrite style narratives in India
INSIDE THE AD: As toughness meets avant garde cred, the company will tap into experiential activations and digital storytelling to captivate culture-conscious Gen Z and Alpha.
65% of consumers want brands to collaborate with vernacular influencers: Survey
Results of a survey by iCubesWire found that this indicates the growing need for a shift towards localised, community-driven marketing by brands in India.
Entertainment and fashion make for a good marriage: Flipkart's Abhishek Maloo on 'The Archies' collaboration
Flipkart Fashion's senior director, customer, growth, marketing and operations, Abhishek Maloo, shares the thought behind the special collaboration with the upcoming Netflix film, and why he considers fashion as a great equaliser on a platform that believes in democratising fashion
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