brand messaging

Lodestar UM launches 'Full Colour Media' proposition for brands
6 hours ago
Campaign India Team

Lodestar UM launches 'Full Colour Media' proposition for brands

Promises to deliver brand differentiation for clients as AI and algorithms tend to make brand messaging identical and bland.

Festive versus holiday marketing: Connecting with India’s evolving consumer
Dec 30, 2024
Yatnesh Pandey

Festive versus holiday marketing: Connecting with India’s evolving consumer

Greenply's VP for marketing decodes holiday consumer mindsets, offering tips for crafting impactful brand messaging during vacations.

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