brand patterns

Lodestar UM launches 'Full Colour Media' proposition for brands
5 hours ago
Campaign India Team

Lodestar UM launches 'Full Colour Media' proposition for brands

Promises to deliver brand differentiation for clients as AI and algorithms tend to make brand messaging identical and bland.

Follow us

Top news, insights and analysis every weekday

Sign up for Campaign Bulletins

Most Read

Cadbury 5 Star gives the AI revolution a humorous pushback

1 Cadbury 5 Star gives the AI revolution a humorous pushback

Axis Bank redefines PIN security with the Devanagari script

2 Axis Bank redefines PIN security with the Devanagari script

Valentine's Day 2024: Brand work that caught our attention

3 Valentine's Day 2024: Brand work that caught our attention

Eknath Shinde's message to advertising, marketing and media professionals

4 Eknath Shinde's message to advertising, marketing and media professionals

Kia's Sonet embarks on a journey of uncharted thrill

5 Kia's Sonet embarks on a journey of uncharted thrill

Neuromarketing: Game-changer or gimmick for Indian brands?

6 Neuromarketing: Game-changer or gimmick for Indian brands?

Arnab Manna: From punchlines to headlines

7 “Ogilvy India” “Arnab Manna”

Tanima Kohli: Breaking stereotypes to deliver impactful ads

8 Tanima Kohli: Breaking stereotypes to deliver impactful ads

Farming for change: How innovative marketing is reshaping India's agricultural landscape

9 Farming for change: How innovative marketing is reshaping India's agricultural landscape

Grey's Ketan Desai to head Monks India

10 Grey's Ketan Desai to head Monks India