brand storytelling

Ustad Zakir Hussain: The maestro who transformed advertising with a single campaign
Dec 16, 2024
Little Yadav

Ustad Zakir Hussain: The maestro who transformed advertising with a single campaign

The world of music has lost its rhythm with Ustad Zakir Hussain’s passing. Campaign speaks to industry leaders about his contributions to advertising and the legacy he leaves behind.

Harmonious marketing: When creativity meets performance measurements
Oct 09, 2024
Sakshi Kalani

Harmonious marketing: When creativity meets performance measurements

The CEO and Founder of Savy Click and Jaipur Unfolded offers her perspective on the eternal debate between creative and performance marketing.

Babita’s blog: Break That Duration Barrier
Apr 15, 2014
Campaign India Team

Babita’s blog: Break That Duration Barrier

Writing a story without the duration leash seems to be harder than we imagined, says the author

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