brand storytelling

Harmonious marketing: When creativity meets performance measurements
Oct 09, 2024
Sakshi Kalani

Harmonious marketing: When creativity meets performance measurements

The CEO and Founder of Savy Click and Jaipur Unfolded offers her perspective on the eternal debate between creative and performance marketing.

Babita’s blog: Break That Duration Barrier
Apr 15, 2014
Campaign India Team

Babita’s blog: Break That Duration Barrier

Writing a story without the duration leash seems to be harder than we imagined, says the author

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