brand strategy
Dec 05, 2024
Fighting influencer fatigue with authenticity and inclusion
Dot Media’s CEO and co-founder notes that brands can overcome influencer fatigue by prioritising real connections, diverse content, and strategic collaborations.
Oct 24, 2024
D2C brands need to break free from the ad spend trap
The director at Outlook Media India prescribes an eight-step formula for D2C brands to avoid falling into the trap of habitual overspending on ads and obtain high returns on their spends.
Nov 02, 2021
House of Abhinandan Lodha assigns brand strategy and creative mandate duties to Enormous
No multi-agency pitch was involved
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Jul 05, 2021
Ants Digital to handle brand strategy, digital and creative duties for GBKC Global
Account won post a multi-agency pitch
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