Kshitij Kaul

D2C brands need to break free from the ad spend trap
Advertising
Oct 24, 2024
Kshitij Kaul

D2C brands need to break free from the ad spend trap

The director at Outlook Media India prescribes an eight-step formula for D2C brands to avoid falling into the trap of habitual overspending on ads and obtain high returns on their spends.

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