brand tendulkar

Aug 20, 2018

Blog: Brand Tendulkar version 2.0 is in danger

The author believes senior Tendulkar needs to appeal to media to let his son be away from the media light

Oct 11, 2013

'Brand' Sachin: 1998 vs 2013 - A lesson in consistency

While a lot has changed with time, the core remains constant, say marketing practitioners