brand tendulkar

Blog: Brand Tendulkar version 2.0 is in danger
Aug 20, 2018
Carol Goyal

Blog: Brand Tendulkar version 2.0 is in danger

The author believes senior Tendulkar needs to appeal to media to let his son be away from the media light

'Brand' Sachin: 1998 vs 2013 - A lesson in consistency
Oct 11, 2013
Campaign India Team

'Brand' Sachin: 1998 vs 2013 - A lesson in consistency

While a lot has changed with time, the core remains constant, say marketing practitioners

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