branded
Sep 01, 2016
“I fail to understand why an agency will do better (branded content) than us”: Deepak Lamba, WWM
CEO of company that publishes Femina and Filmfare explains foray into branded content for digital and TV
Jun 23, 2016
Cannes Lions 2016: Will consumers pay for branded content?
A panel on 23 June explored how brands can harness the power of entertainment
Sep 08, 2014
DBS takes to storytelling with online film ‘Chilli Paneer’
Digital leg of four-week campaign is being handled by 4nought4
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