britannia

Apr 07, 2025

Retail gets a sixth sense with Britannia A-Eye

Powered by Google Gemini, it lets visually impaired shoppers navigate stores independently—proof that inclusive tech can also be good business.

Jan 13, 2025

Nature takes centre stage in Britannia’s billboard campaign

Along with Talented, the FMCG company tries to redefine OOH advertising with tree-shaped billboards, showcasing the brand’s adaptive approach to sustainability.

Sep 20, 2024

Britannia’s equal parenting campaign: Does it hit the right spot?

INSIDE THE AD: Now in its third year, the brand’s Milk Bikis ads, featuring actor Pankaj Tripathi, champion equal parenting—but is it sparking change or just riding a trendy wave?

Sep 12, 2024

Britannia partners with Google Cloud and WPP agencies to launch recipe creation platform

The Britannia BourbonIT platform can modify recipes submitted by users, giving innovative ways to enjoy the sandwich biscuit.

Jul 25, 2024

Kantar 2024 report: Parle and Britannia top FMCG brand choices in India

Kantar's Brand Footprint Report 2024 reveals the rankings of the most chosen in-home and out-of-home brands by Indian consumers.

Jul 02, 2024

Britannia Little Hearts’ fresh look sees nostalgia meets puppy playfulness

Lowe Lintas Bangalore conceptualised the paw-some campaign.