britannia
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Britannia’s equal parenting campaign: Does it hit the right spot?
INSIDE THE AD: Now in its third year, the brand’s Milk Bikis ads, featuring actor Pankaj Tripathi, champion equal parenting—but is it sparking change or just riding a trendy wave?
Britannia partners with Google Cloud and WPP agencies to launch recipe creation platform
The Britannia BourbonIT platform can modify recipes submitted by users, giving innovative ways to enjoy the sandwich biscuit.
Kantar 2024 report: Parle and Britannia top FMCG brand choices in India
Kantar's Brand Footprint Report 2024 reveals the rankings of the most chosen in-home and out-of-home brands by Indian consumers.
Britannia Little Hearts’ fresh look sees nostalgia meets puppy playfulness
Lowe Lintas Bangalore conceptualised the paw-some campaign.
Creative critique from a gender lens: 11-15 September
Dr AL Sharada, director, Population First, reviews ads from last week on the basis of gender sensitivity
Battle of the Brands: Britannia vs Parle
In this next Battle of the Brands article, find out what consumers are saying about food brands Britannia and Parle - long-term rivals in the biscuit category
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