britannia industries
Retail gets a sixth sense with Britannia A-Eye
Powered by Google Gemini, it lets visually impaired shoppers navigate stores independently—proof that inclusive tech can also be good business.
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Britannia’s equal parenting campaign: Does it hit the right spot?
INSIDE THE AD: Now in its third year, the brand’s Milk Bikis ads, featuring actor Pankaj Tripathi, champion equal parenting—but is it sparking change or just riding a trendy wave?
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Pankaj Tripathi pushes Britannia's Milk Bikis as the 'traditional' healthy snack
Watch the film conceptualised by Lowe Lintas here
McCann Erickson introduces Britannia Cookies in new brand campaign
Britannia has launched a new TV campaign for Britannia Cookies - a butter elaichi flavoured product it has recently launched.The campaign has been created by McCann Erickson, Britannia's creative agency. Dadu (Abhijit Chaudhary) of Black Magic Films has produced the TV commercial.
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