building

3 days ago

Marketers bet big on brand-building, not just quick wins

According to a study by CNN International Commercial and MTM, 78% of marketers listed improving brand awareness and reputation as their top goal.

Jul 22, 2024

Community building is the key to engaging modern audiences

Nailing digital marketing through community building hinges on genuinely connecting with your audience; turning regular customers into enthusiastic brand champions.

Jul 12, 2024

The Sleep Company earmarks nearly INR 80-85 crore for ad spend in FY25

Eyeballing INR 1000 crore revenue within three years, the comfort-tech brand has allocated nearly one-third of its expenditure towards brand building.