building

Jul 22, 2024

Community building is the key to engaging modern audiences

Nailing digital marketing through community building hinges on genuinely connecting with your audience; turning regular customers into enthusiastic brand champions.

Jul 12, 2024

The Sleep Company earmarks nearly INR 80-85 crore for ad spend in FY25

Eyeballing INR 1000 crore revenue within three years, the comfort-tech brand has allocated nearly one-third of its expenditure towards brand building.