business of creativity
Jul 03, 2024
Why my Cannes debut was a mind-sharpening experience
Shikha Davessar, EVP and head of client business at 22feet Tribal Worldwide, believes Cannes 2024 highlighted the need for teamwork in creativity to craft powerful brand stories.
Nov 22, 2016
A view from Dave Trott: The trick is the treat
With a heartwarming story, the author explains why the creativity business doesn’t have to be complicated
Mar 09, 2012
Babita’s Blog: The Business of Creativity
Babita Baruah, vice president and client services director, JWT Delhi, says if we start thinking of the agency and the client business as our own, we would be acutely conscious of every penny we spend or want to spend
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