call centres

Campaign View: Do digital channels aid brands or consumers?
May 13, 2016
Campaign India Team

Campaign View: Do digital channels aid brands or consumers?

Sometimes, it’s not because of an ‘activist’ attitude that the consumer goes public, but because s/he has no choice

Follow us

Top news, insights and analysis every weekday

Sign up for Campaign Bulletins

Most Read

Googlies on Google: A curiosity-driven game for search

1 Googlies on Google: A curiosity-driven game for search

Colgate and Ogilvy on cracking the snacking code in toothpaste marketing

2 Colgate and Ogilvy on cracking the snacking code in toothpaste marketing

Mahindra SabCultures underpins how brands swap sales for cultural impact, loyalty

3 Mahindra SabCultures underpins how brands swap sales for cultural impact, loyalty

Weekend Fun: The Blue Film Festival

4 Weekend Fun: The Blue Film Festival

Hong Kong Tourism Board looks to revamp “A Symphony of Lights” attraction with new show curator

5 Hong Kong Tourism Board looks to revamp “A Symphony of Lights” attraction with new show curator

Mondelez India gears up to take a big bite out of the premium gifting market

6 Mondelez India gears up to take a big bite out of the premium gifting market

Kia's Sonet embarks on a journey of uncharted thrill

7 Kia's Sonet embarks on a journey of uncharted thrill

Moves and wins roundup: Week of 21 Oct

8 Moves and wins roundup: Week of 21 Oct

Adar Poonawalla buys 50% stake in Karan Johar's Dharma Productions

9 Adar Poonawalla buys 50% stake in Karan Johar's Dharma Productions

Daughters deserve more: The inheritance wake-up call

10 Daughters deserve more: The inheritance wake-up call