campaign view
May 13, 2016
Campaign View: Do digital channels aid brands or consumers?
Sometimes, it’s not because of an ‘activist’ attitude that the consumer goes public, but because s/he has no choice
Apr 28, 2016
Campaign View: Let’s just get going with Gurugram, already
If there's a story to tell behind the name, the change is welcome
Feb 22, 2016
Campaign View: When a campaign comes alive, it enriches life
From McCann Lima's OOH rest houses to The Social Street's work for Good Day, there's a lot sparkling in the experiential space
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