cannes
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If you want to be a creative agency, sell creativity: Marcel’s MD, Léoda Esteve
To revitalise its Indian operations, the French agency wants to partner with brands that are genuinely eager to collaborate with it. The reason? Marcel prefers focusing on quality over quantity, prioritising meaningful relationships over numerous office openings.
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Community building is the key to engaging modern audiences
Nailing digital marketing through community building hinges on genuinely connecting with your audience; turning regular customers into enthusiastic brand champions.
How a toilet joke got two interns their first Cannes Lions
Nidhi Shah and Rag Brahmbhatt were pleasantly astonished that their work for Macrogol Hexal tickled the funny bones of jurors judging entries for the ‘Audio and Radio Lions’ category.
The Croisette versus Wall Street: How to put a greater financial value on creativity
Why doesn't creative excellence at Cannes lead to greater investor interest?
Why my Cannes debut was a mind-sharpening experience
Shikha Davessar, EVP and head of client business at 22feet Tribal Worldwide, believes Cannes 2024 highlighted the need for teamwork in creativity to craft powerful brand stories.
Creativity is the penultimate business truth for Leo Burnett's Amitesh Rao
Winning five Lions at Cannes showcases the agency's tilt to forward-thinking creative solutions and its commitment to produce impactful work that truly makes a difference.
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