cannes 2013
Goafest 2014: Ten trends from Media Lions at Cannes 2013, from juror Melanie Varley
The global CSO of MEC underlined on how important the work of media agencies is
MMGB: Kronenbourg 1664 - "The French Blah Blah"
WATCH the ad film created by Sid Lee Paris here
‘You can’t connect if you are not remotely interesting’: Daniel Morel
The global CEO of Wunderman tells Campaign India that the ‘high growth’ markets bring in a fifth of the 8,000 people-strong network’s revenues today. By 2020, this would be 30 pc, driven by technology. Excerpts:
‘The 30-second spot remains important’: Thomas Kim
The executive creative director at Cheil HQ tells Raahil Chopra about the future of 30-second spots, technology, Samsung, acquisitions and more.
‘The big ad ideas are amazingly disposable’: Simon Bolton
The worldwide CEO at The Brand Union spent a year in Maharani Bagh straight out of college. Now with a global purview, he explains where ‘emerged’ market(s) stand, need for a programmed process, and more. Excerpts:
‘Creativity is not craft’: Amir Kassaei
‘Don’t confuse the advertising world with the real world’, said the CCO of DDB, in an inspiring Master Class at this year’s Cannes Lions International Festival of Creativity. Excerpts:
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