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2 Phyllis Project: Attempting to rewrite the script for women in advertising leadership

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3 Weekend Fun: The Blue Film Festival

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4 Rakesh Thukral succeeds Warren Fernandez as Edelman’s APAC CEO

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5 Skoda India banks on localised marketing to generate mass appeal for Kylaq SUV

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6 Bisleri’s retro revival targets Gen Z with nostalgia and sustainability

An insider’s playbook to PR crisis mitigation

7 An insider’s playbook to PR crisis mitigation

8 Marketers bet big on brand-building, not just quick wins

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9 FCB Group India's Dheeraj Sinha on commanding agency results and self-respect

Understanding the nudge-sludge dynamic in marketing

10 Understanding the nudge-sludge dynamic in marketing