cement
5 hours ago
UltraTech's latest campaign cements trust with technology
The interactive campaign transforms the cement company’s logos into a bot, powered by an AI and AR, which can address many home building queries.
Oct 14, 2024
North-East grit shines in Star Cement’s winning ad play
Its ‘Har Ghar Mein Star’ campaign draws parallels between stars cricketer Riyan Parag’s athletic resilience and the durability of homes built to endure any storm.
Jan 10, 2014
Madison’s Platinum Media bags Lafarge Cement
The account was won following a multi-agency pitch
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