cement

North-East grit shines in Star Cement’s winning ad play
Oct 14, 2024
Campaign India Team

North-East grit shines in Star Cement’s winning ad play

Its ‘Har Ghar Mein Star’ campaign draws parallels between stars cricketer Riyan Parag’s athletic resilience and the durability of homes built to endure any storm.

Madison’s Platinum Media bags Lafarge Cement
Jan 10, 2014
Campaign India Team

Madison’s Platinum Media bags Lafarge Cement

The account was won following a multi-agency pitch

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