chai

Jun 06, 2024

‘Vada Pav Girl’ and ‘Dolly Chai Wala’: Signalling the surge of regional social media stars

As audiences choose raw snatches of life from regional influencers over superficial content from influencers in urban pockets, a new medium for brand marketing has opened up.

Dec 10, 2009

It's that time of year: Part 8

Does your tea-boy know why it is a Happy December? Well, now he does. Here's the eighth in our series of Happy December films.Sip on that hot cup of cutting chai, as you watch this. If it gets you cracking with ideas for a 'December' film, use the comments box and we'll acknowledge them in case we use the concept.Have a great December!Happy December - 'Tea boy'