characters

Why OTT is influencing the next big trends in advertising
Apr 02, 2024
Preeti Hoon

Why OTT is influencing the next big trends in advertising

SOUNDING BOARD: Characters from well-known OTT web series and mainstream films are quickly becoming staples in advertising storyboards. We ask industry experts why this trend is not just shifting entertainment consumption habits, but also reshaping how advertisements are conceived.

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