Preeti Hoon
Send feedback to Preeti Hoon.
Should Goafest have been rescheduled in 2024?
SOUNDING BOARD: For the first time since its debut in 2006, Goafest is moving to Mumbai for 2024, amidst the buzz of impending elections. So, how does the industry feel about it? Campaign India speaks to adland to find out.
When creativity clashes: The ongoing battle for IP ...
SOUNDING BOARD: Independent advertising agency Bang in the Middle recently accused Medanta of idea theft, sparking a renewed debate over the rights and wrongs in client-agency relationships. Campaign speaks to industry experts on whether the agency's decision to pursue legal action is justified.
Overcoming 'big agency syndrome' and why it's time ...
All-female strategy teams are in, 100-page pitch decks are out. With Samir Datar leading The Crayons Network's strategic initiatives, the agency is not only transforming its operational approach, but also successfully attracting new clients. Here, Datar shares these insights and more.
BBDO's Nikhil Mahajan on cultivating growth, ...
EXCLUSIVE: In his inaugural video chat post-joining BBDO India, Mahajan discusses the firm's entrepreneurial ethos, daily operations, strategies for winning new clients, and the impact of collaborating with Josy Paul on the agency's performance.
Bisleri India on the hunt for a new creative partner
The pitch is currently underway via the brand's Mumbai office.
BluSmart puts creative account up for pitch
EXCLUSIVE: The EV ride-hailing brand is looking for a 360-degree account partner, with the pitch based out of New Delhi.
Top news, insights and analysis every weekday
Sign up for Campaign Bulletins
.jpg&h=334&w=500&q=100&v=20170226&c=1)
