cheil worldwide korea

Spikes Asia 2011: The keys to creative success in Korea: Cheil's Alex Kwon
Sep 19, 2011
Paul Howell

Spikes Asia 2011: The keys to creative success in Korea: Cheil's Alex Kwon

Kwon's presentation on Day 1 of Spikes, entitled 'Korea, All the Way: How to survive in the advertising world in Korea', offered a key case study of Cheil's virtual store campaign for retailer Tesco Homeplus

Follow us

Top news, insights and analysis every weekday

Sign up for Campaign Bulletins

Most Read

Googlies on Google: A curiosity-driven game for search

1 Googlies on Google: A curiosity-driven game for search

Phyllis Project: Attempting to rewrite the script for women in advertising leadership

2 Phyllis Project: Attempting to rewrite the script for women in advertising leadership

Weekend Fun: The Blue Film Festival

3 Weekend Fun: The Blue Film Festival

Rakesh Thukral succeeds Warren Fernandez as Edelman’s APAC CEO

4 Rakesh Thukral succeeds Warren Fernandez as Edelman’s APAC CEO

Skoda India banks on localised marketing to generate mass appeal for Kylaq SUV

5 Skoda India banks on localised marketing to generate mass appeal for Kylaq SUV

Bisleri’s retro revival targets Gen Z with nostalgia and sustainability

6 Bisleri’s retro revival targets Gen Z with nostalgia and sustainability

An insider’s playbook to PR crisis mitigation

7 An insider’s playbook to PR crisis mitigation

Marketers bet big on brand-building, not just quick wins

8 Marketers bet big on brand-building, not just quick wins

FCB Group India's Dheeraj Sinha on commanding agency results and self-respect

9 FCB Group India's Dheeraj Sinha on commanding agency results and self-respect

Understanding the nudge-sludge dynamic in marketing

10 Understanding the nudge-sludge dynamic in marketing