chlorophyll
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Aug 05, 2024
Sheth Group's orange dot mystery reveals a fresh rebrand
Revving up for its public listing, the realty company’s mysterious campaign reveals a flashy rebrand and a target of INR 3,000 crore in FY24-25.
Apr 30, 2019
'The psychological ownership of your brand has shifted': Campaign India Webinar
Kiran Khalap hosted a Webinar last week to decipher who owns the brand
Jul 25, 2017
When the Aussies met Cossie
It was at a meeting of the independents when chlorophyll's Kiran Khalap came up with this idea. What were the learnings?
Feb 16, 2017
Opinion: Client-agency Valentines: a 4X4 drive
There are multiple hues in a client agency colour palette. The author analyses some of them
Aug 05, 2015
Opinion: The opportunity cost of chasing global recognition
Don't dilute my Old Monk because you want it to expand, says the author
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