chris j reed
LinkedIn vs Facebook: Who wins the B2B battle?
The author lists five reasons why LinkedIn scores over Facebook for B2B marketing
What is a personal brand and how do you manage it on LinkedIn?
Are you worth hiring? Are you worth promoting? Are you worth doing business with?
Does Emirates understand sports sponsorship more than any other brand?
The author looks at sports properties the airline is associated with, and argues that it hasn't capitalised on its sponsorships on social media
Will the rest of Asia follow Australia in giving up drink sponsors?
Alcohol is the new cigarette when it comes to sponsorship, says the author.
Chris Reed's Blog: Will.i.am makes brand partnership music
Will.i.am is a role model for how business and celebrity brands can work together and not only achieve joint marketing objectives, but also try and change the world for the better.
Chris Reed's Blog: Apple’s free marketing crumbles rivals
Chris J Reed is Regional Partnerships Director for Asia Pacific for Partnership Marketing based in Singapore
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