The author lists five reasons why LinkedIn scores over Facebook for B2B marketing
Here are some great examples of brands that have launched unofficial World Cup campaigns
Are you worth hiring? Are you worth promoting? Are you worth doing business with?
The promotion in Singapore showing attractive women with the tagline ‘Pick me up’ is not just demeaning, it’s not clever marketing, says the author
The author looks at sports properties the airline is associated with, and argues that it hasn't capitalised on its sponsorships on social media
Alcohol is the new cigarette when it comes to sponsorship, says the author.
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