clevertap
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2025’s marketing mantra: Balancing AI, privacy, and retention
Emerging trends in customer engagement signal a shift toward AI-driven personalisation, privacy-first approaches, and retention-focused strategies.
Cross-channel marketing 2025: Breaking barriers, building connections
Cross-channel marketing has transitioned from being just another buzzword to becoming indispensable in delivering customers cohesive and personalised experiences, says the vice president for data science at CleverTap.
Cross-channel marketing strategies boost conversion rates by up to 31%: CleverTap report
As a marketing channel, WhatsApp commands a staggering 1.5 billion users in Asia, led by India, Indonesia, and Philippines.
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CleverTap acquires Leanplum
The deal is expected to close in Q2 of 2022 for an undisclosed amount
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CleverTap Acquires Patch
Will cater to mobile-first brands and businesses across the globe
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