clients
Overcoming 'big agency syndrome' and why it's time to put the fun back in advertising: Samir Datar gets candid with Campaign
All-female strategy teams are in, 100-page pitch decks are out. With Samir Datar leading The Crayons Network's strategic initiatives, the agency is not only transforming its operational approach, but also successfully attracting new clients. Here, Datar shares these insights and more.
Opinion: Getting under the pitch surface - Part two
This two-part series, highlights the crucial elements that a client and an agency should keep in mind. The second part of the series is dedicated to agencies
Opinion: Getting under the pitch surface - Part one
This two-part series, highlights the crucial elements that a client and an agency should keep in mind. This first part of this is dedicated to the client:
Gokul’s blog: If they had a choice, would clients give up ‘control’?
The Titanic sank because they didn’t let the specialist do his job. But clients will learn only from their own mistakes.
Babita's Blog: Auld Lang Syne
Babita Baruah, vice president and client services director, JWT Delhi, urges all to learn from yesteryear as we walk into the new year
MMGB: The truth about advertising
Here's a tongue-in-cheek video about the truth in advertising. Of what's not said, but understood.
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