clients

Apr 29, 2024

Overcoming 'big agency syndrome' and why it's time to put the fun back in advertising: Samir Datar gets candid with Campaign

All-female strategy teams are in, 100-page pitch decks are out. With Samir Datar leading The Crayons Network's strategic initiatives, the agency is not only transforming its operational approach, but also successfully attracting new clients. Here, Datar shares these insights and more.

Sep 04, 2019

Opinion: Getting under the pitch surface - Part two

This two-part series, highlights the crucial elements that a client and an agency should keep in mind. The second part of the series is dedicated to agencies

Aug 23, 2019

Opinion: Getting under the pitch surface - Part one

This two-part series, highlights the crucial elements that a client and an agency should keep in mind. This first part of this is dedicated to the client:

Jul 24, 2014

Gokul’s blog: If they had a choice, would clients give up ‘control’?

The Titanic sank because they didn’t let the specialist do his job. But clients will learn only from their own mistakes.

Jan 04, 2012

Babita's Blog: Auld Lang Syne

Babita Baruah, vice president and client services director, JWT Delhi, urges all to learn from yesteryear as we walk into the new year

Nov 30, 2009

MMGB: The truth about advertising

Here's a tongue-in-cheek video about the truth in advertising. Of what's not said, but understood.