coke studio
Nov 24, 2011
Unconventional music shows get more traction on other mediums
Unique format shows generate more buzz for themselves and the channel they are aired on, despite a nominal traction on TV
Nov 17, 2011
Lodestar UM wins at the Festival of Media Asia 2011
Lodestar UM won the award for Coke Studio
May 09, 2011
Coca-Cola launches Coke Studio in India, in collaboration with MTV
The music project will bring together artists of different genres in each episode
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