college admissions

Apr 30, 2010

Jaago Re returns with a focus on corruption in college admissions

TATA Tea has continued with its idea of Aaj Se Khilana Bandh, Pilana Shuru, in its latest film for the Jaago Re campaign. The tea brand’s latest idea that is conceptualized by Lowe Lintas revolves around corruption in the field of college admissions and how parents pay a huge sum as a bribe to get their children into good colleges. The new slogan is 'Chai Piyo, Padhai Karao'.