commerce
Consumer shift is moving from planned to impulse shopping
One of the standout findings of the Tonic Worldwide’s GIPSI report reveals a 22% rise in users on India’s top five quick commerce apps in pre-festive 2024.
Swiggy Instamart and Hamleys blend nostalgia and speed in latest campaign
The quick-commerce platform teamed up with Havas Media Tribes to craft an OOH campaign that spotlights instant gratification when it comes to toys.
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WARC pegs global retail media advertising investment at $153.3 billion in 2024
However, retail media spend growth could slow to 10.6% in 2025, with spend reaching $169.5 billion, as trade marketing budgets are steadily exhausted.
In a Blinkit: A viral tweet turned marketing magic
When a passionate customer tweeted at e-commerce platform Blinkit for a free bunch of coriander at the checkout, the viral moment not only generated a buzz of new followers, but a masterclass in moment marketing.
Goafest 2011: “Biggest revolution is happening in mobile commerce”
Wunderman’s Daniel Morel shared his thoughts on the evolution of marketing
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