communications

Apr 15, 2025

AI, PR, and the battle for relevance: Archetype’s big bet

With the PR vertical facing budget cuts and a talent crunch, Archetype CEO Helena Maus outlines how AI-driven tools like Delve could reshape media measurement and agency strategy.

Mar 24, 2025

Brand banter or brand blunder? The fine line in cola wars

Reactive advertising keeps brands in the cultural conversation, but does it build loyalty or just fuel fleeting buzz? As Pepsi and Coke trade jabs, the debate over competitive advertising’s true impact continues.

Mar 13, 2025

Wizikey unveils AI-powered social media monitoring tool

A global consumer electronics major and an entertainment studio conglomerate are the solution's early adopters.

Mar 12, 2025

Diversity is not a checkbox—This PR agency proves why

Mumbai’s Connekting Dots is rewriting PR’s rulebook with an all-women team, tackling industry biases while proving talent—not gender—drives success.

Feb 25, 2025

Chal Meri Luna 2.0: Nostalgia gets an electric upgrade

Kinetic Green revives its legendary tagline for the E-Luna, blending humour, sustainability, and smart mobility to woo a new generation of riders.

Feb 19, 2025

Campaign India PR Awards 2025: Winners announced

Value 360, MSL, On Purpose shine at the industry celebration for communication professionals.