communications
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Brand banter or brand blunder? The fine line in cola wars
Reactive advertising keeps brands in the cultural conversation, but does it build loyalty or just fuel fleeting buzz? As Pepsi and Coke trade jabs, the debate over competitive advertising’s true impact continues.
Wizikey unveils AI-powered social media monitoring tool
A global consumer electronics major and an entertainment studio conglomerate are the solution's early adopters.
Diversity is not a checkbox—This PR agency proves why
Mumbai’s Connekting Dots is rewriting PR’s rulebook with an all-women team, tackling industry biases while proving talent—not gender—drives success.
Chal Meri Luna 2.0: Nostalgia gets an electric upgrade
Kinetic Green revives its legendary tagline for the E-Luna, blending humour, sustainability, and smart mobility to woo a new generation of riders.
Campaign India PR Awards 2025: Winners announced
Value 360, MSL, On Purpose shine at the industry celebration for communication professionals.
PR Awards 2025: Shortlists, jury announced
Winners will be announced on 19 February at a grand celebration in Mumbai.
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