communications

2 days ago

Women in PR: Breaking myths, building legacies, redefining success

From smashing stereotypes to reshaping narratives, Connekting Dots’ founder underpins how women in PR and marcom showcase resilience, creativity, and leadership this Women’s Entrepreneurship Day.

Nov 14, 2024

Beyond Wall Street: Dow Jones on redefining legacy media for a new era

As the media industry navigates a mercurial landscape, Dow Jones’ global CCO, CMO, and EVP and GM for leadership, luxury, and events sit down with Campaign to discuss why their news goes well beyond the parishioners of finance.

Oct 29, 2024

82.5 Communications wins creative mandate for JSW MG Motor India’s latest campaign

EXCLUSIVE: The agency will drive the campaign's creative across digital, social, and traditional platforms, boosting brand visibility and customer engagement for the new automotive launch.

Sep 19, 2024

Kaizzen goes global in a bid to redefine real-time communications worldwide

The integrated communications agency’s move to establish a global presence comes after its first international footprint in Dubai last year.

Sep 13, 2024

Why audio is the new video for advertisers

The vice president—brand and communications at Pocket FM notes that audio has emerged as an invisible challenger to visual media, making its voice heard in brand communication strategies.

Aug 26, 2024

Prescription for success: How marketing is revolutionising India's healthcare industry

Innovative marketing is driving change in the INR 5.4 lakh crore pharmaceutical industry, which spends INR 2,000 crore annually on marketing research for patient care.