consumer demands

81% of Indian consumers expect brands to adopt gen AI by 2024-end, the highest in APAC
Jan 08, 2025
Campaign India Team

81% of Indian consumers expect brands to adopt gen AI by 2024-end, the highest in APAC

Adobe’s research found that 53% of buyers want AI-led efficiencies to translate into affordable products, exceeding consumer preferences in Australia and Japan.

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