consumer trends
Sep 20, 2024
65% of consumers want brands to collaborate with vernacular influencers: Survey
Results of a survey by iCubesWire found that this indicates the growing need for a shift towards localised, community-driven marketing by brands in India.
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Sep 09, 2024
Is Gen Z rewriting the marketing playbook?
Suchana Sarkar, chief brand officer at Makani Creatives, delves into how Gen Z’s bold, vocal presence is reshaping the moral compass for brands and public figures alike.
Nov 18, 2021
Diwali 2021 saw a 27% spike during early festive shopping: Criteo study
42% of the sales came from home furnishing, while 18% came from food
Nov 02, 2021
Consumers wake up to the advantages of shopping locally: Shopify festive report
53.5% millennials from non-metros display a strong preference to shop online
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