Brands add colour, meaning, and impact to Holi 2025 campaigns

Anmol Industries’ ad promotes inclusivity

The packaged food company, Anmol Industries has launched its Holi campaign, #HarPalAnmol, to raise awareness about vitiligo and promote inclusivity. The initiative, conceptualised by Meraqi Digital, is supported by the Indian Vitiligo Association and Kayakalp Global.

The campaign film follows a seven-year-old girl with vitiligo who hesitates to join Holi celebrations due to societal perceptions. She is encouraged by another child who invites her to play, illustrating how small acts of kindness can foster inclusivity.

Anmol Industries aims to highlight the importance of embracing diversity during Holi. The campaign encourages people to share their own experiences of inclusivity using the hashtag #HarPalAnmol on social media. Meraqi Digital, an independent marketing consultancy, has conceptualised the campaign. The campaign film is available on YouTube and Instagram.

Crocs India’s Holi campaign features a dance set to ‘Rangeela Re’

Crocs India has launched its Holi campaign, ‘Your Crocs, Your Rang’ (Your Crocs, Your Colour), featuring a dance film set to the song ‘Rangeela Re’. The campaign showcases Crocs' Classic Clogs paired with newly launched Holi-themed Jibbitz, allowing wearers to customise their footwear for the festival.

The campaign film features actress Pratibha Ranta performing choreographed steps inspired by the original track, set against a backdrop of Holi celebrations. The film blends nostalgia with a modern take on the festival, highlighting Crocs’s role in self-expression through fashion.

Crocs has introduced Holi-themed Jibbitz featuring symbols such as ‘Rang Barse’ (Colours are pouring — refers to a popular Holi song), ‘Happy Holi’, and colourful palms. These accessories will be available at select stores alongside Classic Clogs in colours like Lavender, Acidity, and Venetian Blue.

The campaign will be promoted across social, digital, retail, and e-commerce channels. Consumers can shop for the new collection on Crocs.in, Myntra, and offline stores across India.

Yoho’s Holi campaign promotes consent awareness

Footwear brand Yoho has launched its Holi campaign, ‘Phisal Na Jaaiyo’ (Don’t slip), focusing on consent and personal boundaries during celebrations. The initiative aims to create awareness about respectful interactions during the festival.

The campaign equates physical missteps, such as slipping, with crossing personal boundaries, urging people to celebrate while ensuring the comfort and safety of others. Yoho’s internal creative team conceptualised the campaign with a focus on social responsibility. The campaign is live on Yoho’s official social media platforms, including Instagram and YouTube.

Birla Opus Paints promotes spreading happiness through colours

Birla Opus Paints, part of Aditya Birla Group’s Grasim Industries, has released a digital campaign for Holi, titled ‘Duniya Ko Rang Do’ (Colour the world). The ad film depicts a group of children in a housing society who, while preparing for Holi, notice their watchman’s cabin in a neglected state. They take the initiative to paint it, transforming the dull space with vibrant colours.

The film ends with a message encouraging people to spread happiness through colours. The campaign aligns with Birla Opus Paints’ brand philosophy, reinforcing the transformative power of colours in daily life.

The campaign was conceptualised by Leo India and will be promoted on digital platforms, including YouTube, Facebook, Instagram, and LinkedIn.

V-Guard’s Holi campaign advocates for reconciliation

V-Guard Industries has launched a Holi campaign film focusing on reconciliation and family bonds. The film, conceptualised by Ralph&Das, follows a boy awaiting his father’s brief court-permitted visit. The Holi celebrations bring back memories for the separated parents, leading them to reflect on their past and reconsider their differences.

The film concludes at a moment that leaves the audience to interpret its outcome. It promotes the idea of forgiveness and the importance of relationships. V-Guard has released the film across digital and social media platforms to engage audiences nationwide.

The campaign has garnered 3.5 million views on YouTube and over 10.9 million views on Instagram. V-Guard, known for its consumer electrical and electronics products, uses its campaigns to align with its brand purpose of fostering positive change.

Godrej Jersey promotes natural colours in Thandai

Godrej Vikhroli Cucina has partnered with Chef Harpal Singh Sokhi for a Holi campaign highlighting natural colours in Thandai. In an Instagram video, Chef Harpal prepares Thandai using Godrej Jersey Milk, showcasing ingredients such as saffron, rose petals, pistachios, and blueberries to achieve vibrant colours without artificial additives.

The campaign aims to encourage the use of natural ingredients in festive foods. Godrej Jersey, a dairy brand under Godrej Industries, promotes the purity and authenticity of its milk as an essential ingredient in traditional Holi beverages. Released on Instagram, the ad advocates for celebrating Holi with natural flavours.

Lendingplate campaign highlights role of easy loans

Digital lending platform lendingplate has launched its Holi campaign, ‘Khushiyon Ke Rang Bina Rukawat Ke’ (Colours of happiness without obstacles), highlighting how instant loans can enable stress-free celebrations. The initiative is led by a digital film featuring a family reviving their Holi celebrations through financial support.

The ad film follows a young boy learning about his late grandfather’s vibrant Holi celebrations. Financial constraints have prevented his family from continuing the tradition, until his mother introduces lendingplate’s app to his father. The film concludes with the message that financial support can restore festive joy.

Lendingplate, a platform under Unifinz Capital India Limited, offers unsecured personal loans of up to INR 2.5 lakhs with flexible repayment options. The service, available across 9,000+ pin codes, uses AI-driven verification for quick approvals, with loans disbursed in 30 minutes.

Simply Fresh ad film promotes kindness

Simply Fresh, the edible oil brand of BN Group, has launched a Holi campaign titled ‘BuraNaKaro’ (Do no evil) to highlight the importance of kindness. The film follows two teenage boys who initially try to scare a younger child with Holi colours but later, during the Holika Dahan ceremony, realise the value of spreading joy rather than discomfort.

The campaign draws on the festival’s theme of good triumphing over evil and aligns with Simply Fresh’s brand philosophy. It encourages people to make conscious choices that promote inclusivity and consideration for others.

The campaign is being promoted across digital platforms such as Instagram, Facebook, YouTube, and X. Simply Fresh, launched in 2013, offers a range of edible oils, including soybean, sunflower, and groundnut oil. BN Group, established in 2011, is a major player in the FMCG, edible oils, and specialty chemicals sectors, with operations based in Kandla Port.

Licious campaign celebrates colourful Indian cuisine

Licious has launched a Holi-themed ad film, ‘Gulaal & Gravy’, highlighting the diversity of Indian cuisine. The film showcases a variety of meat dishes, drawing parallels between Holi’s colours and the vibrant hues of food. It features delicacies such as Rogan Josh, Hyderabadi Biryani, Karnataka-style mutton chops, and Kerala’s Chicken Stew.

The campaign positions food as a continuous celebration, extending beyond the festival of Holi. Licious, a direct-to-consumer meat and seafood brand, conceptualised the film in-house to reflect India’s culinary richness.

Tinder, Chapter 2 launch Holi consent campaign

Tinder has partnered with Rhea Chakraborty’s clothing brand, Chapter 2, to launch a limited-edition Holi t-shirt promoting consent. The shirt features the slogan, ‘Bura Na Mano Holi Hai, But Consent Bhi Zaroori Hai’ (Don’t take offence, it’s Holi, but consent is also necessary), aiming to raise awareness about seeking permission before applying colours during the festival.

The initiative is part of Tinder’s ongoing efforts to promote safe and respectful interactions. The brand has previously launched the ‘Let’s Talk Consent’ initiative, offering short films, workshops, and educational resources on the topic. Tinder provides safety tools such as ‘Are You Sure?’ and ‘Does This Bother You?’, which use AI to help users manage their interactions. The t-shirt is available on Chapter 2’s website.

JSW Paints campaign blends colour and music

JSW Paints has launched ‘Sound of Colour’, a campaign that combines music with visual storytelling. The initiative features music tracks composed by independent artists, each inspired by a specific colour. Artists such as Kabir Cafe, EPR Iyer, Madhur Sharma, and Raghu Dixit have contributed to the project.

The campaign, developed in collaboration with music platform Songdew, aims to evoke emotions associated with different colours. The tracks represent various moods, with orange symbolising passion, purple confidence, blue calmness, and brown warmth.

The campaign will be promoted across digital platforms, integrating real-set production techniques to enhance the visual and auditory experience.

JSW Paints, part of the JSW Group, focuses on environment-friendly paints and aims to create innovative consumer experiences. Songdew provides a platform for independent musicians to showcase their work and expand their reach.