consumer trust
4 days ago
Only 6% of top Indian sites ready for DPDPA cookie consent compliance: ASCI dipstick
A new white paper by ASCI, PSA Legal, and Tsaaro Consulting discusses the preparaedness of Indian brands for adopting transparent cookie consent practices in light of the upcoming DPDPA norms.
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Oct 28, 2024
Time to shine festival lights on ethical e-commerce
As festival shopping enters full swing, brands must restore online shoppers’ autonomy through safe user interfaces and manipulation-free marketing, says ASCI CEO and secretary general.
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Oct 08, 2024
Traditional ads make a comeback as digital fatigue grows
The co-founder of Wahter delves into why and how non-digital platforms are seeing a resurgence in the advertising world.
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