consumer trust
Truth or tact? Brands walk the trust tightrope
Radical transparency and strategic silence may sound like strange bedfellows, but striking the right balance between the two is key to earning consumer trust, says Column Inches founder.
From hashtags to headaches: Brands rethink influencer ties
Although influencer marketing is under scrutiny due to recent controversies, brands must take a balanced approach before ending their collaborations, says Bloomingdale PR CEO.
Only 6% of top Indian sites ready for DPDPA cookie consent compliance: ASCI dipstick
A new white paper by ASCI, PSA Legal, and Tsaaro Consulting discusses the preparaedness of Indian brands for adopting transparent cookie consent practices in light of the upcoming DPDPA norms.
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Time to shine festival lights on ethical e-commerce
As festival shopping enters full swing, brands must restore online shoppers’ autonomy through safe user interfaces and manipulation-free marketing, says ASCI CEO and secretary general.
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Traditional ads make a comeback as digital fatigue grows
The co-founder of Wahter delves into why and how non-digital platforms are seeing a resurgence in the advertising world.
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