Vikram Kharvi

From hashtags to headaches: Brands rethink influencer ties
Marketing
10 hours ago
Vikram Kharvi

From hashtags to headaches: Brands rethink ...

Although influencer marketing is under scrutiny due to recent controversies, brands must take a balanced approach before ending their collaborations, says Bloomingdale PR CEO.

Follow us

Top news, insights and analysis every weekday

Sign up for Campaign Bulletins

Most Read

JioStar unveils JioHotstar, merging JioCinema and Disney+ Hotstar

1 JioStar unveils JioHotstar, merging JioCinema and Disney+ Hotstar

AB InBev India moves beyond sponsorships—Betting big on owned festivals

2 AB InBev India moves beyond sponsorships—Betting big on owned festivals

Kia's Sonet embarks on a journey of uncharted thrill

3 Kia's Sonet embarks on a journey of uncharted thrill

Cadbury 5 Star gives the AI revolution a humorous pushback

4 Cadbury 5 Star gives the AI revolution a humorous pushback

Brand banter or brand blunder? The fine line in cola wars

5 Brand banter or brand blunder? The fine line in cola wars

Moves and wins roundup: Week of 24 March

6 Moves and wins roundup: Week of 24 March

Pepsi moments don’t wait—and neither do we: Cathy Graham Kidd

7 Pepsi moments don’t wait—and neither do we: Cathy Graham Kidd

Paddy’s new bet: Another indie shop in a crowded market

8 Paddy’s new bet: Another indie shop in a crowded market

Asian Paints brushes up its legacy with a warranty pitch

9 Asian Paints brushes up its legacy with a warranty pitch

Eknath Shinde's message to advertising, marketing and media professionals

10 Eknath Shinde's message to advertising, marketing and media professionals