consumerism
Dec 04, 2024
Luxury unleashed: India’s growing appetite for premium
Luxury consumption is booming in India. Only Much Louder’s AVP at 1862 shows how brands can capitalise on this premiumisation wave.
Mar 19, 2018
Blog: Rich Kid Poor Kid - Part 2
In response to the author's article last week, the millennials respond in full strength. Let's hear it straight from them.
Jan 07, 2014
IAA Conversations: 'Advertising should focus on creating conscious consumers' - Sadhguru Jaggi Vasudev
The inaugural edition featured the spiritual guru in conversation with Ogilvy's Piyush Pandey
Nov 25, 2011
"Indian markets are injured and require first-aid", says Canon India's Alok Bharadwaj
Alok Bharadwaj, senior vice-president, Canon India, urges marketers to not feel disheartened as the fundamentals of demand are shaping strongly
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