consumerism

Mar 19, 2018

Blog: Rich Kid Poor Kid - Part 2

In response to the author's article last week, the millennials respond in full strength. Let's hear it straight from them.

Jan 07, 2014

IAA Conversations: 'Advertising should focus on creating conscious consumers' - Sadhguru Jaggi Vasudev

The inaugural edition featured the spiritual guru in conversation with Ogilvy's Piyush Pandey

Nov 25, 2011

"Indian markets are injured and require first-aid", says Canon India's Alok Bharadwaj

Alok Bharadwaj, senior vice-president, Canon India, urges marketers to not feel disheartened as the fundamentals of demand are shaping strongly