consumerism
‘Marketing is the fuel to the fire of consumerism’: Former Amazon veteran Maren Costa
Ahead of her keynote at Campaign360, the former Amazon UX designer turned climate activist unpacks her journey from internal whistleblower to global advocate, calling out corporate consumerism and the tech industry’s environmental toll.
Luxury unleashed: India’s growing appetite for premium
Luxury consumption is booming in India. Only Much Louder’s AVP at 1862 shows how brands can capitalise on this premiumisation wave.
Blog: Rich Kid Poor Kid - Part 2
In response to the author's article last week, the millennials respond in full strength. Let's hear it straight from them.
IAA Conversations: 'Advertising should focus on creating conscious consumers' - Sadhguru Jaggi Vasudev
The inaugural edition featured the spiritual guru in conversation with Ogilvy's Piyush Pandey
"Indian markets are injured and require first-aid", says Canon India's Alok Bharadwaj
Alok Bharadwaj, senior vice-president, Canon India, urges marketers to not feel disheartened as the fundamentals of demand are shaping strongly
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