controversy
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Are controversial ads really such a bad thing?
Following Apple's recent 'Crush' ad controversy and Bumble's fumble, Campaign explores whether or not there is merit in an ad that is criticised but still garners attention, as opposed to going unnoticed.
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Blog: Dear perfume brands, what we need is a ‘shot’ of clarity
While the recent campaign by Layer’r Shot raised a furore over the glorification of rape culture, the perfume category in itself has not learned much about sensitisation, claims the author
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#BoycottMyntra: Netizens in a tizzy over a 2016 graphic that Myntra never made
ScrollDroll, the publication behind the creative, had absolved Myntra through an apology
Opinion: Why Nestle needs to smell the coffee
Hiding behind corporatese and remaining nameless and faceless is not going to help Maggi this time; situation needs some 'instant' remedy, says the author
Cannes alters Media Lions judging process in response to last year's controversy
CANNES - In response to WPP chief Sir Martin Sorrell's accusations of block voting by the Media Lions jury last year, the Cannes Lions International Festival of Creativity has revamped the judging process for the category.
Friday Box Office
Arakshan, Phirr, Captain America:The First Avenger and Winnie the Pooh are set to release this week.
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