controversy

Jun 06, 2024

Are controversial ads really such a bad thing?

Following Apple's recent 'Crush' ad controversy and Bumble's fumble, Campaign explores whether or not there is merit in an ad that is criticised but still garners attention, as opposed to going unnoticed.

Blog: Dear perfume brands, what we need is a ‘shot’ of clarity

Jun 07, 2022

Eularie Saldanha

Blog: Dear perfume brands, what we need is a ‘shot’ of clarity

While the recent campaign by Layer’r Shot raised a furore over the glorification of rape culture, the perfume category in itself has not learned much about sensitisation, claims the author

#BoycottMyntra: Netizens in a tizzy over a 2016 graphic that Myntra never made

Aug 24, 2021

Campaign India Team

#BoycottMyntra: Netizens in a tizzy over a 2016 graphic that Myntra never made

ScrollDroll, the publication behind the creative, had absolved Myntra through an apology

Opinion: Why Nestle needs to smell the coffee

Jun 05, 2015

Supriyo Gupta

Opinion: Why Nestle needs to smell the coffee

Hiding behind corporatese and remaining nameless and faceless is not going to help Maggi this time; situation needs some 'instant' remedy, says the author

Apr 01, 2013

Campaign India Team

Cannes alters Media Lions judging process in response to last year's controversy

CANNES - In response to WPP chief Sir Martin Sorrell's accusations of block voting by the Media Lions jury last year, the Cannes Lions International Festival of Creativity has revamped the judging process for the category.